Slow And Steady Growth

November 4th, 2008

It amazes me to see how many people believe that “if it doesn’t happen quickly (on the internet) it ain’t going to happen at all”. They jump into a business with full force putting everything they have into it, then, when they begin to run out of money and energy and still haven’t gotten the desired results they quit.

It reminds me of the story of the tortoise and the hare. Have you ever read that story? 

In the story the tortoise is challenged to a race with the hare.

Because the hare is faster it seems that he will surely be the winner. When the race begins the hare quickly out paces the tortoise and moves to the lead position. After a while he gets tired and decides to take a nap. When he wakes up from his nap he gets distracted and begins to play with the animals around him. Eventually he remembers he’s supposed to be in a race and heads towards the finish line…

The tortoise enters the race knowing that he’s not as fast as the hare. He doesn’t expect to win the race. For him the challenge is to reach the finish line. He selects a steady pace that is easily sustainable so he won’t tire out. He stays focused on what he’s trying to achieve so that he doesn’t get distracted. By keeping this steady pace and staying focused, for what seems like a very long time, he finally sees the finish line in front of him…

The tortoise expects to see the hare waiting at the finish line ready to taunt him for not winning the race. Once he crosses the finish line he is pleased that he accomplished his goal… but where is the hare?

… By the time the hare caught sight of the finish line he knew it was already too late to win. So he quit and went home. He never even finished the race.

What has this got to do with traffic exchanges or a traffic exchange directory?

Simply this…

When you become the proud owner of a traffic exchange make sure you can manage it for the long haul. Set your own pace. Set your own goals. Don’t try to keep up with the competition - study them - admire them - improve upon them. Be different. Don’t be a hare!

Be like the tortoise. Run your own race one step at a time - with courage, faith, and determination. In the end you will find that crossing the finish line is the most magnificent and spectacular reward you could ever imagine.

-

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Only 86 To Go!

November 2nd, 2008

The great thing about having a clickable link in a traffic exchange directory is that you know you will eventually attract new members from it. Whether it helps you to build your downline (if you’re a member) or if it helps you to build your traffic exchange (if your the owner) it’s only going to help.

Today one more traffic exchange has claimed a clickable link in the portal…

MajesticHits.com

… they have also received a clickable link here on this page, as well as in the alphabetical listing.

That means there’s only 86 sponsorships remaining until the price increases.

To claim a traffic exchange for yourself go to TheTrafficExchangePortal.com and slowly scroll through the portal until you see the exchange you want to sponsor. Click it. If it takes you to an order page then it’s available. If it takes you to the website, then it’s already been claimed.

Want an easy way to know if your exchange is listed? Go to the alphabetical listing page (called “list” in the main menu) and take a look. Every traffic exchange in the portal is listed there. But, if you want to sponsor it you have to find it in the Portal.

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What Is More Important - PageRank Or Relevant Content?

October 26th, 2008

When researching the traffic exchange directory competition I discovered that the directory of choice by google standards was only sporting 9 traffic exchanges and 11 other traffic exchange related products.

Another directory had only 21 traffic exchanges along with 7 related items.

Those numbers are a far cry from being a “directory” of any sort in my book. 

So how is it that they dominate the top positions in a google search? Simple. They have a high pagerank.

How did they get these high page ranks? I have two thoughts on this one…

First, is by creating backlinks to their sites. The scripts being used by both sites cited above require a link back to their site before the submitted link will be listed. This assures that they will always have more incoming links then they have outgoing links (as “presumably” they are advertising their site).

Second, incoming traffic… those who actually go to the site to use the directory. ( - I can’t imagine anyone wanting to return to a barren directory but - ) This also increases page rank.

Another thought to consider when determining a good traffic exchange directory is out going links… a good directory with lots of relevant content is going to have a lot of outgoing links. After all, their job is to find and list traffic exchange websites. Well, doing this actually hurts the pagerank of the traffic exchange directory and pulls them down on the list. What does that mean?

Quite simply, it means that a good quality traffic exchange might not be listed as high as it should be in google results because the relevant content you’re looking for may hold it back in the search engines.

What does that mean for TheTrafficExchangePortal.com? The short answer is “absolutely nothing”.

I’m not gathering traffic exchanges to please google or any other search engine. I’m doing it to make things simpler for those looking for traffic exchanges. I’m doing it for the small traffic exchange owners who want to get noticed. And, I’m doing it to satisfy my own natural inclinations.

There’s nothing wrong with that.

I truly believe that if I continue to provide quality content, which includes making traffic exchanges easy to find and linking to them once they are sponsored, that the page rank of TheTrafficExchangePortal.com’s directory page will eventually grow.

Relevant content should always prevail over pagerank… and eventually it will.

Would you like to help? If you find TheTrafficExchangePortal.com to be a worthy traffic exchange directory please give it a link back from your site, blog about it, or socal book mark it.

Thank you. :)

….

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